Die Generation Y als Treiber der Sharing Economy:Akademische Schriftenreihe Marina Binder
Second Generation Car-Sharing:Developing a New Mobility Services Target Groups and Service Characteristics Bodo Schwieger
Social Media und Sharing Economy. Zur Entwicklung in der Generation Y:Eine kritische Analyse Alfred Sturm
Social Media und Sharing Economy. Zur Entwicklung in der Generation Y:Eine kritische Analyse. 1. Auflage. Alfred Sturm
Die Generation Y als Treiber der Sharing Economy: Marina Binder
Teilen statt haben, konsumieren, ohne zu besitzen, ist ein junger, globaler Trend. Das Konsumverhalten der Menschen, allen voran der Generation Y, verändert sich. In der digitalen Welt entstehen die Marktplätze, die den Trend umsetzen und zu Business machen.
Im Geiste von Ikonen wie Bill Gates oder Steve Jobs krempelt mittlerweile die nächste Generation aus dem Silicon Valley ganze Industrien um. Angeführt von Visionären wie Travis Kalanick von Uber oder Brian Chesky von Airbnb schreiben sie die Regeln neu und lassen sich auch von ethischen Bedenken oder Konflikten mit bestehenden Gesetzen nicht stoppen. Dies ist die wahre Geschichte zweier neuer Business-Titanen und eines neuen Zeitalters. In Brad Stones Bericht über die radikalsten Unternehmen des neuen Silicon Valley erfahren die Leser, wie sich alles zugetragen hat und was nötig war, um die Welt zu verändern.
Secret Sharing in User Hierarchy:Share Generation, Distribution and Renewal Ruchira Naskar
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