Sharing isn´t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club - these are not revolutionary concepts. What is new, in the ´´sharing economy,´´ is that you are not helping a friend for free; you are providing these services to a stranger for money. In this book, Arun Sundararajan, an expert on the sharing economy, explains the transition to what he describes as ´´crowd-based capitalism´´ - a new way of organizing economic activity that may supplant the traditional corporate-centered model. As peer-to-peer commercial exchange blurs the lines between the personal and the professional, how will the economy, government regulation, what it means to have a job, and our social fabric be affected?
Teilen statt haben, konsumieren, ohne zu besitzen, ist ein junger, globaler Trend. Das Konsumverhalten der Menschen, allen voran der Generation Y, verändert sich. In der digitalen Welt entstehen die Marktplätze, die den Trend umsetzen und zu Business machen.
The Rise of the Sharing Economy: